Bio-Pet Ltd., a member of the Maabarot Products Group, is the leading pet food company in Israel. The company has developed, produced, and sold dry food for pets (including dogs, cats, small animals, and birds) for more than 30 years. Bio-Pet markets a wide range of products, including accessories and pet equipment, and also owns a state-of-the-art production plant for dry dog and cat food, and
local production plants for food for small animals and birds.

Bio-Pet has a specially-designed distribution network, focusing on sales
to major supermarket chains, minimarkets, and private food chains.

From 2005, Bio-Pet has held a 51% ownership of Global Bio-Pet, which
sells accessories and food for dogs and cats in the Turkish market.

Recently, Bio-Pet merged with Schiff & Ribovsky, which specializes in the sale of food and accessories to pet shops. The company also sells its products to the professional market.

Strengths of the united company:

• Strong distribution network in the Israeli market: supermarket chains, private chain stores, pet shops, and professional market.
• Reaches 340 pet shops, and 1,000 breeders.
• Seven sales agents for the specialized market; seven special trucks for distribution to the specialized market.
• Storage area – Bio-Pet 2,000 m², Schiff & Ribovsky 2,500m².

The company produces dry food for dogs, cats, small animals, and birds under the following brand names:

• Bonzo – The leading dry food for dogs.
• La-Cat – The number one dry food for cats in Israel.
• RIBOS – PL line for small animals and birds.

In addition, the company owns the distribution rights for other leading international products:

• NUTRO CHOICE from America.
• Ferplast
• Versele-Laga
• Vita-Kraft
• Kaytee
• Virbac
• Agras Delic – premium canned food marketed under the brand name "Schesir".

After the merger, Bio-Pet will own 28% of the pet food market in Israel.

Marketing

Bio-Pet is Israel's leading company in the field of pet food and accessories. Within the frame of its marketing activities, Bio-Pet operates a special distribution network for private food chains, including sales agents and shelf stockers, and a separate network concentrating on pet stores, which includes seven specialized sales agents.

The company's sales efforts include shelf organization, catalog production, sales promotions, and the positioning of promotional stands at the point of sale.

Global Bio-Pet

Global Bio-Pet is a subsidiary company of Bio-Pet Ltd., operating in Turkey. The company sells its products in all of the leading chain stores and pet shops throughout Turkey, and is the third largest in its field. The company sells the most popular dry pet foods in the Turkish market, and represents leading international companies:

• Dry dog food produced by the Bio-Pet company in Israel under the brand names Love Dog, Winner, and Mascot.
• La-Cat – dry cat food, produced in the Israeli Bio-Pet plant.
• Hartz – Extermination products.
• Texas Farm – Dry dog and cat food under the brand names Star Pro and ANF.
• Penn-Plex – Pet accessories and equipment.

The company's Hebrew website: www.biopet.co.il

Biopet's brand sites:
www.bonzo.co.il
www.la-cat.co.il
www.nutrochoice.co.il

The export site is at http://biopetex.com/